Adman Leo Greenland dies at 91

by J-Mirabelli

Leo Greenland continued to make Leona Helmsley, the Queen of Mean, millions despite her reputation. She's buried beside her husband in this mausoleum that is set on 3/4-acres in Sleepy Hollow Cemetery, Westchester County, New York.

Leo Greenland, who died June 4, 2011, at the age of 91, was an unconventional advertising executive. He was known for taking the tough accounts and successfully promoting them to a doubting public.

Take Leona Helmsley for instance. By the time Greenland’s agency landed the account Leona was not popular with anybody. He convinced her to change the advertising campaigns to promote her hotels instead of prominently displaying Leona on all advertising, as in the past.

Leo Greenland was a big promoter of truth in advertising. In an Op-Ed article, he said that consumer advocates were “probably the best thing that’s happened to advertising in the last 20 years,” because their work was forcing the profession “to make ourselves more responsible, both to the consumer and the advertiser.”

He also dabbled in controversy. His agency sparked a lot of attention and criticism for a series of ads they did for Johnnie Walker Scotch.

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