Canadian Funeral Industry Survey 2011 Results

1. Do you have a notice or prompting on your website which encourages visitors to share memories of the deceased in addition to simple expressions of condolences?

Canadian Funeral Industry Survey 2011 Results

2. Do you link to obituaries from your Facebook page or provide obituary messages to followers on Twitter?

Canadian Funeral Industry Survey 2011 Results

3. With women making over 70% of major family purchasing decisions, do you see more women or men initiating pre-planning?

Canadian Funeral Industry Survey 2011 Results

4. Have you ever held an information session or open house at your funeral home to educate and inform families of your service choices?

Canadian Funeral Industry Survey 2011 Results

5. Do you offer free space in your funeral home (or other buildings) to local community groups for meetings and gatherings?

Canadian Funeral Industry Survey 2011 Results

6. Have you seen a rise in personalized funerals over the last five years?

Canadian Funeral Industry Survey 2011 Results

7. Has your local media provided any human-interest news coverage with respect to the changes to the funeral industry?

Canadian Funeral Industry Survey 2011 Results

8. With the Baby Boomer generation now making funeral decisions for multiple generations of their families (grandparents, parents, children) have you changed your approach to marketing your services to the Boomer generation?

Canadian Funeral Industry Survey 2011 Results

9. With an increasing number of out-of-town visitors to funerals, do you provide information on lodging and accomodations to callers to your funeral home or web site?

Canadian Funeral Industry Survey 2011 Results

10. Has any new competition arisen in your market within the last five years in the form of discount operators or direct-to-cremation services?

Canadian Funeral Industry Survey 2011 Results

11. Have you seen an increase in pre-planning during the last two years?

Canadian Funeral Industry Survey 2011 Results

12. Do you have a regular post-need follow-up program with families at specific timelines (3 months, 6 months etc.?)

Canadian Funeral Industry Survey 2011 Results

13. How do most of your clients find you?

Canadian Funeral Industry Survey 2011 Results

14. Have you seen an increase in potential customers contacting you through email compared to phone contact over the last five years?

Canadian Funeral Industry Survey 2011 Results

15. Do you use any of the following services to promote your business:

Canadian Funeral Industry Survey 2011 Results

16. When asked for referral assistance from families, do you work with a local network of preferred and trusted suppliers such as estate planners, life insurance, monument suppliers, flower suppliers, accountants and lawyers?

Canadian Funeral Industry Survey 2011 Results

17. Have you participated in local community organizations that promote fun events that help build your image or your profile?

Canadian Funeral Industry Survey 2011 Results

18. Has the growth of the Internet made your clients more price-conscious and better-educated toward their funeral options?

Canadian Funeral Industry Survey 2011 Results

19. What is the current percentage of cremations in your market?

Average across Canada is 59%

20. Do you ever include multiple photographs in obituary postings?

Canadian Funeral Industry Survey 2011 Results

21. Have you increased the level of incorporating the descriptive term "Life Celebration" in your pre-need marketing?

Canadian Funeral Industry Survey 2011 Results

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